Of all the changes brought about by the pandemic, customer experience has had one of the biggest shifts. Retail is reinventing itself, with customers spending more online, more cautious about what they buy, and expecting more from businesses in terms of values as well as experience. The line between online…

Today’s customer journey consists of 140 touchpoints online and offline that influence your customer’s decisions to buy and re-purchase. As the customer journey spans the entire lifecycle of a customer’s relationship with your business from awareness (marketing) to purchase, loyalty and advocacy, experience is key to unlocking growth opportunities. And…

Your complete guide to Bricks and Clicks in 2021! Let’s start with online shopping — your one-stop to shop until you drop. Whether at home or on the go, e-commerce is booming! But is it replacing physical stores? While it may not surprise you that worldwide e-commerce sales are expected…

Customer expectations are constantly evolving causing ripples in the digital landscape. As an omnichannel business, you find yourself adapting to customer-lead digital transformation by being available on multiple channels. At the same time, your aim is to create happy customers through positive customer experiences formed from communication between yourself and…

Video killed the radio star, DVD killed the video star, and now streaming is Queen above all. It’s easy to ignore our favourite channels when a newer and better one comes along. Likewise, email marketing has given way to SMS and now Instant Messengers in terms of engagement, such as…

From corporations to governments, organisations across the world are accelerating their digital transformation through the adoption of cloud services. For many, the move to the cloud began even before the COVID-19 pandemic. The cloud services market is, in fact, already a decade old. Asian companies are no stranger to this…

Your one-stop place for everything about virtual numbers. But first, let’s paint a picture — stories of ambitious global expansion are inspiring, but it takes a sober investment to build offices in new markets. There are many ways to rapidly expand around the globe, like with a big financial investment…

With the world’s highest penetration rate, SMS marketing remains a promising marketing tool for businesses to build customer loyalty. Read along to harvest the low-hanging-fruit, yet under-tapped opportunities with SMS marketing! In recent years, digital communication channels such as social media and messaging apps have proliferated in an enormous way…

Digital transformation for the post-COVID-19 era means more than just digitalising business communication and operations. It has now become more of a complete reinvention of your company’s operations so you can thrive against all odds. It’s official: we are now in the digital-first world. Long has digital transformation been a…